To thrive you must put your People First.

Your Fellow Supporters

A welcome message from Amy's Book Launch Director, Amber Vilhauer:

WELCOME FRIENDS! Amy and I are so excited to connect!

If you’re new to Amy, she is a highly-respected author, speaker, facilitator and business consultant in the medical community. Amy started her medical career out as a Physical Therapist and spent 20+ years in operational leadership. It was during this time that Amy discovered the Cairn Method, which is grounded in a People First Method. In Amy’s book, she will share the secrets to transform organizations and their leadership.

Below you will find options for how you can support Amy’s launch. And it’s MY job to make sure we come up with creative opportunities for YOU to get a lot more exposure for your business during her launch because my #1 priority as her Book Launch Director is to create powerful win-wins.


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We know it’s YOU that business owners need most. If we arm you with the latest and most innovative information that creates business transformation then you can impact a greater amount of individuals. If there’s one thing to know about Amy, she’s rooted in total goodness.

For now, we have one small ask: Bookmark this page (you’ll want to keep coming back to it!) and keep your eyes open for email communication from me.

I highly respect your time, so I won’t send you unnecessary updates, but you will want to be alert when I send you time-sensitive opportunities that allow you to WIN through our launch process. More to come!


Amber Vilhauer
Book Launch Director


We are working hard to systematize several options for your involvement including live streaming, podcasting, viral activities and more. Amber will notify you when all options are available for your review!


We have created sample emails for you to send out to your email list. To get the emails, please click the button below. 


Sample social media posts and graphics have been created for you to use. You can click the button below to access the posts and graphics.


Amy is available to co-host a 15-minute live Stream during launch week. Contact Amber below if you’d like to leverage this opportunity to gain more exposure for your brand and serve your audience in powerful ways.


Would you like to be the first to interview Amy about her latest book? Contact Amy’s team for scheduling.


Discover the amazing rewards you can experience when you order multiple copies of People First.


Ask Amy to speak on your stage in 2021+ by contacting her team.

Are you Amy’s Mega Fan? How about we get you scheduled on a 30-min call with Amber to talk about how we can really blow this thing up for an epic WIN-WIN. Contact Amber using the form below and let’s do more good together!

Marketing Materials

Sample Social Posts
LinkedIn and Facebook Sample Posts
The strategies in #PeopleFirst may seem counterintuitive at first, but trust me when I say this stuff works! Amy Lafko is a genius when it comes to transforming your healthcare practice using a team focus:    Amy Lafko shares how you can design an exceptional healthcare practice in her new book #PeopleFirst. By following her advice and focusing on your most important asset (your team), you will free up space to scale and grow your business while providing outstanding customer service:   Every leader and business owner in the healthcare niche should own a copy of #PeopleFirst by Amy Lafko. It gives you the exact steps to take to shift from a patient focus to a team focus that’ll significantly improve your practice’s customer service, growth, and teamwork:   Amy Lafko knows what she’s talking about when it comes to building more cooperative teams in the healthcare industry. Her 20+ years of experience are distilled into an easy-to-understand manner in her new book #PeopleFirst. I promise you won’t regret reading this one:   The patient first approach is dangerous for healthcare practices – it strangles your business and leaves you struggling instead of thriving. But, if you follow the strategies in Amy Lafko’s new book #PeopleFirst, you’ll be on the path to better customer service, more team cooperation, and more success.  
Twitter Sample Posts
I got so many eye-opening insights from reading #PeopleFirst by Amy Lafko, not to mention clear, easy-to-follow steps to actually improve my healthcare practice! I’d recommend it to any healthcare business owner:   As a healthcare business owner, it only seems natural to focus on the patient and give them the best experience possible. But, as Amy Lafko highlights in her new book #PeopleFirst, we can benefit more from switching to a team focus. Check out the book for yourself to learn how to do just that:   Amy Lafko’s new book #PeopleFirst seemed counterintuitive at first, but I can confirm that this information is golden! If you’re a leader or owner in the healthcare niche who wants an improved customer experience, better team cooperation, and more growth, you need to pick up a copy ASAP:
Sample Emails
Email #1 – Longer Form

>Subject Line Ideas<

Don’t Put Your Patient First!

The Mistake You’re Making In Your Practice

Put your people first to see more success…

>Email Body Copy<


Do you put your patient before all else in your medical practice?

Then you’ll want to listen up…you’ve got a huge problem!

Putting your patient first never leads to success or fulfillment, and it only creates more stress and problems for you to deal with in your business.

And the worst part? Your team – the most important part of your practice – will be hit the worst, and may even leave for another job at another practice.

There is a way to stop this from happening while simultaneously improving customer care, profitability, and effectiveness.

My good friend Amy Lafko will show you the steps to take in her new book “People First: A Proven Method for an Exceptional Healthcare Practice”.

==> How To Put Your People First To Create An Exceptional Healthcare Practice.

Amy Lafko is a sought-after speaker, facilitator, and business consultant, with over 20 years of experience in operational leadership.

She teaches the secrets of the People First Paradigm to help transform organizations and their leadership by shifting their focus from the customer to the employees.

In “People First”, she will show you the exact steps to take to put your employees first so you can grow your business and follow your vision, without needing to put out fires every day.

==> How To Put Your People First To Create An Exceptional Healthcare Practice.

Everything Amy is sharing here she’s learned from her own mistakes and experiences.

By reading her book and applying the steps contained within, you won’t have to go through the pain of figuring it out for yourself.

Click here to order your copy of “People First” today and start putting your team first for more success.

You won’t look back after this.


Email #2 – Shorter Form

>Subject Line Ideas<

This is counterintuitive, but it works…

Are you neglecting your people?

A Proven Method for an Exceptional Healthcare Practice

>Email Body Copy<


So many practices put their patient first and it’s not a wise move at all!

It seems counterintuitive, but putting the “customer” first only neglects the most important part of your practice; your team.

And if you lose the support and productivity of your team, you have no business to grow and scale to help more patients!

The solution? Put your people first.

How do you do it? Grab a copy of Amy Lafko’s brand new book “People First: A Proven Method for an Exceptional Healthcare Practice”.

Amy is a sought-after speaker, facilitator, and business consultant, with over 20 years of experience in operational leadership.

In her new book “People First”, she’s distilled her years of experience into an easy-to-understand format that helps you to scale your practice while achieving exceptional customer care, profitability, and effectiveness.

You will learn how to design (or redesign) your practice to focus on your people by incorporating:

  • Mindset and Intentions
  • Systems of Communication
  • A Reimagined View of The Lifecycle of Your Team Members
  • A Path To Growth

If you’re looking to improve the way your practice operates so you can experience more growth and success, then this is the book for you.

This People First system will help you to achieve more with your practice while freeing you up to take days off when you want.

Just click here to order your copy of “People First” today.

Wishing you all the best!



Have Questions?


Amber Vilhauer


Amy Lafko